understanding it better and spreading the knowledge should be something that we should focus upon and the rewards will come later on like pieces in a domino.

I think it fits into many areas. For example, I and a few others have talked about a blog like a business with goods and services catering to an audience. Setting up a business takes time, money, resources - but the return could be months or years down the track. This means being able to "survive" the startup phase. Often here though, some expect to be earning like an established business, even though it is their first month, or even six months. It does happen for some, but not many.