It's a strategic move that will pay dividends for years to come. Many people are becoming attached to their social media persona so they will pay the subscription fee eventually. For Elon, Twitter is a gold mine that he is just beginning to explore.
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Exactly, many people are already attached to their accounts, so it makes it really difficult for them not to pay. Even Elon Musk already knows this. So he's aiming to cash out big.