Since I was young (now I'm 35) my father taught me that life is indeed all about risks. However, there are two kinds of 'risks'; 'Stupid Risks' and 'Calculated Risks'. What you are suggesting in your article is 'Calculated Risks' and I agree with you wholeheartedly that this is the risk that everybody should be aiming for.

When looking at (for example) casino companies, they take risks all the time. At any moment someone could hit the jackpot and suddenly devoid the company of millions. However, unlike their loyal gamblers/members, the casino takes calculated risks for it employs people to appeal to the addiction (gambling) prevalent in the majority of its members.

In essence and in comparison, the company took a big risk not by letting you play on their slot machines; but by divulging its practices to its employees (whereby if one speaks then the company can go bust via negative media exposure). However, the company knows that if they pay the employees well and share the wealth; the risks are minimized across the board.

To note, I am new here and in time I will be writing a few articles about some of the practices and methodologies employed by one of the biggest and largest casino companies in the UK right now. I feel I am the right person (8yrs experience) to do this because I conceptualized and brought into fruitition the majority of these methods until 3 years ago (I resigned to cleanse my soul). I'll take you through the discussions with stakeholders so you are aware of how vile and unethical you have to be to prosper in the casino industry. Additionally, since my resignation I studied politics whilst I took a small job (I needed a simpler life) and explored spirituality whereby I will be writing about those too.

Nice to meet the Hive.