Hive is still here despite a lack of big investment outside. If you get that then the investors expect a return. Building a social platform is no guarantee of success even if you recruit some big names as users. Obviously Google has killed a few platforms (and I'm still angry!). I'm not sure I even looked at Voice.
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It is amazing that Google was never really able to successfully build a social media platform (YouTube aside of course). They tried a number of times without success.
Google+ was fun whilst it lasted. It makes me angry that they killed it and that's part of why I go with decentralised platforms now.