I disagree. Getting the name better known should be our aim along with the key features such as fast, free transactions. InLeo, Peakd and Ecency are reasonable front ends that are improving. I would not suggest hive.blog.
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I meant to say that our FE should innovate to address the market and user demand. Inleo, Dbuzz and ecency may look good to new users but they will trip with peakd for sure. Peakd is an amazing FE but for existing Hive users.
Lots more people joined Mastodon when Twtr turned to shit and that is not fancy. It is the engagement and content that really matter. Once people grasp the concept of Keychain it's fairly simple. I have several friends who joined and coped without my help.
Number of users matter, yes. May be the fact that they did not market it as a blockchain helped a little.