Interesting point, I have to agree partially. This comes with the incentivization. If e.g. comments couldn´t be upvoted (technically), there would be far less comments, I assume.
But with pushing I think the author meant spend more time & efforts in creating something useful, not comment scamming. E.g. to create Dapps, start initiatives, communities, etc.
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The comment upvotes on YouTube are not generating (direct) income for the authors of the comments, yet even the smallest YouTubers have comments. This is because the incentivization is the content itself (and/or the content creator). People are actually interested in the content and/or in the author of the content.
Comment upvotes works both ways and due to the monetisation of content on Hive, people are also concern on their reputation here.
You can just spam comments on Youtube, writing crap and nothing happens. Try that here and you won't last very long. So content is very important, but your reputation is even more so.
Except that the channel owners may mute/ban you. Some channels even have pre-moderation, which means that they check your comment, before (if) they let it out. Spam is not welcomed nowhere.