A binance HBD listing is actually one that I could see real marketing value in getting, as well as increased accessibility. The main reason being that exchange listings for HBD right now are so limited, it's actually a drag on the success of HBD, I think. There is basically one working listing, which create a risky situation of liquidity disappearing at any time. It's a bit better because the internal market is a failsafe (HIVE has many more listings), but not ideal.
I don't know what it takes or if money would even help. That's not something I'm involved with.