I don't think it is realistic to expect every super cool idea to get funding and it wouldn't be with a foundation either. There needs to be sufficient scale and a compelling proposal, as well as clarity on its value add, otherwise it's going to remain too far down in the noise. As far as I can tell things which should clearly get funded like core development do get funded. Most of the rest it is debatable whether they actually would move the needle on Hive success and that's not good enough.
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For example for a press release for today/posting wave:
"Why hive stays in btc value stronger as other cryptos"
This brings attention.
You wouldn't do a proposal for one press release, but someone with qualifications and credibility for operating a such a campaign to do so consistently could get funded IMO.
Sure this was an example. It would need one for every news, guest post, interviews, info product design, sharing, and so on. Design campaigns + execution.
constant/regular communication with the dapps + core devs.
This could start from simple " share news" into complex marketing + onboarding campaign.
Real PR work.