Sort:  

I guess onboarding new users is also one positive thing they have done and buring Hives for new account created during the purchase of license is another help.

the question is how many new users to hive have the onboarded. A lot of their community is on X and admits in the last 4 years they have done nothing on Hive.
Them burning Hive was only back in 2021. Since then no impact.