I can see that, as the bulk of the money in Web2 belongs to Tech companies and they are all reluctant to change from an Ad revenue based profit system to a web3 profit system, which involves earning cryptocurrency, even if they could dominate to field. They maynot currently have the motivation based on the small number of dollars they see being made, but I must admit I thought they would be able to extrapolate that just like the Ad dollars may be small per person, it's scale that makes you rich. I think that's called the Walmart Principle.