they also announced "themes" and changing the icons colours! LOLOL Poor them. They were the ones introducing something new when they came out... now they are just sheeps and follow everyone's else steps, with a big delay! But their marketing team.... that's where they shine! LOL
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The advantage Apple does have is products and a crap ton of data they control. We will see how this all unfolds. Not a ton of innovation but the personalization, due to having so much individual data, could turn into something.