Well in my opinion Gary's way of activating the community is one of the best. The only way you can activate a community is to make them see that you value what they also bring to the table and in return they are rewarded for their effort.
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It's a collective thing. You build with the community in return add value to the community and also give yourself value for the effort.
yeah Gary always make good points. obviously people want to see value in what they do and get rewarded for their effort. when members see the value of what you bring to the table they get more engaged hence activation
I guess you and I are in sync on Gary’s point, I also believe the best way to activate a community is by making the people see what value they can bring to the community & in exchange they get their contributions worth as a good job done