I was just thinking that the best way to be organic about a project or product is to use a simple narrative, looking for the best way for the user/customer to understand and make them feel comfortable. That brings better results.
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That true, we are in an era where people are not proactive and decide to give up on things quickly if it's too complicated for them. That is where we need to created user friendly projects so it can be easy for people to participate in and have an impact.