being real is a very important factor, giving your members reasons to keep believing in you should be the top priority of the project owners. Giving of incentives to keep them engaged will be appreciated and stand as source of encouragement
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This is definitely the way to go in order to hype ones project, being real and creating something of value helps would help keeps your audience in check, although I don't think incentive is a good way to go, it's like bribery not organic.
I understand you sir, was just thinking it could help improve