It's currently operating on ETH so... Transaction fee is a major disappointment.
Thanks for the info @funtraveller
I was considering doing a full deep dive read through of their page, FAQ and looking for other feedback on the project, but you've saved me the work.
For me, what you highlight about it being only available to buy through ETH gateways is the nail in the coffin. I, like yourself, would only be throwing one or two hundred dollars at it as a speculative punt. Not worth it with $60 gas fees :(
Layer two for ETH, or direct scaling needs to be sorted out soon I think or it will seriously hamper the growth of the crypto space.