Organic is positive word, which makes organic hype a good thing, when hyping a project organically, an influencer don’t need to do harm to other projects just 2 put it clients project out there, being organic; payment shouldn’t be involved.
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spending money on marketing and calling it organic is like eating meat hidden in soup and claiming to be vegetarian.
either the person who's talking doesn't understand what they're saying or they're trying to pretend something they know isn't true for who knows what reason.