The crypto industry is working so hard to make crypto adopted by the whole world by all means. They have been working so hard and spending lots of money collaborating with other companies with the aim of reaching a larger audience. The sporting industry is where they are targeting obviously because of the amount of people that love sport.
Lots of sport athletes have decided to start receiving their pay in bitcoin which is a big win and big influence. Crypto companies are collaborating with sport clubs to promote crypto companies and crypto currencies. The current partnership between a crypto company and an NBA athlete is between BlockFi and Cade Cunningham.
Cade Cunningham is an NBA star who played for the Oklahoma State University. The collaboration is going to be on educational and promotional videos. This will be aimed towards promoting and educating people about bitcoin and cryptocurrency in my opinion.
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