it is for clicks - just more clickbait headlines to attract attention and drive Time on Site numbers and generate advertising revenue.

Yeh, yeh, yeeh! Advertising, advertisers...

This then sets up for social polarization and argument, which drives more activity, clicks and shares and based on the drama, the news media will create stories that polarize us further, as well as segment us more precisely to sell our attention to their customers - the advertisers pushing their ideals of the products and thoughts they want us to buy.