Hive needs a clear brand story. What it is and what potential users should feel about it. Only then we talk about channels, like in this post and one other I saw today on the same topic.
We have a better product, when we build a better brand, we can grow and win. I think it would be great if Hivers with experiences in marketing/advertising would cooperate to help Hive grow. I have 10 years of experience and would be happy to help, even for free, but do not know how do connect with other people that want to help too.
Give me Hive5 if you agree.
I disagree because Hive is not a brand. It is a back end for which people to build upon. That is all. It is the same with Ethereum and EOS.
So when people start the idea of Hive marketing, I cringe. Applications and games need to do the marketing. Sure, Hive can be promoted to developers wherever they assemble because that is who will do the building.
Hive is not a business, we need to remember that.
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Well, let's look at it this way. We have 4 basic target groups:
I don't think looking at it as brand or not is important. Important is the story behind it. And each target audience needs a specific story that they can connect with.