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This is a really important point! It's not just about creating hype, but also about making sure that the product or service lives up to the hype. The founder's qualities are a big part of this.

Yes, this is something I agree with. The quality of your products will determine how much hype you get. A good product will end up selling on it's own after it gets some exposure but even when you hype your bad project a lot, it wont work