This is very exciting news. I actually like that a big centralized entity partnered with an established company [Hilton hotel] is the one experimenting with this. We want this to succeed as a proof of concept. Since it is done by known companies, there is sure to be a lot of supporters, and the chance of success is high. This can inspire others to do something similar.
If this was done by some shady company, there were a lot of risks involved, and it could easily fail. I've seen a lot of condos started by unknown builders fail, and it burned a lot of people off investing in those types of assets.
They want their piece of the pie. It is the phase we are in. The next few years, in my opinion, will be the hybrid period.