This is an interesting example. I do agree that personalities and celebrities can start their own brand/company in Web3 and thrive. Someone in Web3 can also start something like Youtube or Twitch, and they can reward viewers with some token drops based on watch time. This is something already happening on Twitch with game drops, and a lot of viewers tune in just for the drops. Splinterlands TV did something similar, and it got a good amount of viewers.