Halloween's influence on Lithuanian culture has evolved significantly over time. Initially, it was viewed as an American import with little connection to local traditions. However, since the early 2010s, Halloween has gained traction particularly among younger generations, who embrace costume parties and themed events. This shift is partly due to globalization and the return of Lithuanians from abroad, which introduced new customs .
Despite its growing popularity, many Lithuanians still prioritize traditional observances like Vėlinės (All Souls' Day). where they honor deceased relatives with candles and flowers. The contrast between Halloween's festive nature and the solemnity of Vėlinės highlights ongoing cultural tensions regarding the acceptance of Halloween as a legitimate celebration in Lithuania.