It is definitely possible to get hype organically on crypto, it all depends on effort of the team and strategies that they adopt. Continuous engagement of community members, not for the rewards but because of the value of Cryptocurrency.
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Do you really think there will be organic growth or hype without reward involved? I don’t agree with that. I see rewards system as a means of getting people do things out of their own will and not forcefully.
I agree with you on this, the strategy the founders adopted will determine the member's engagement. Some participate in cryptocurrency not because they are after the reward but because the sense of belonging given to them.