If you’re struggling to get to $10k/month, heck, even $5k/month with your digital marketing agency/SMMA/ad agency then I’m going to show you in this post the key things you need to be focusing on that at least worked for me...⁣
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1. 𝐀 𝐜𝐥𝐞𝐚𝐫𝐥𝐲 𝐝𝐞𝐟𝐢𝐧𝐞𝐝 𝐢𝐝𝐞𝐚𝐥 𝐜𝐥𝐢𝐞𝐧𝐭⁣

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In order to really get a defined ideal client in mind, you’re going to need to research your market and get really clear on who they are, what they want, and what they most struggle with.⁣
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Eg: if they’re an independent hotel owner⁣
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• They rely too extensively on OTAs⁣
• They don’t have a system for short notice guest bookings⁣
• They struggle with revenue management⁣
• They struggle to secure advance bookings before the holiday season, therefore they don’t have full occupancy rates come the actual holiday season⁣
• They have a hotel with no more than 50 rooms⁣
• Etc, etc⁣
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  Much of this you can only know from research. Use Google, join Facebook groups where your ideal client hangs out, read Amazon book reviews, join forums online, read Quora, go to events your niche goes to, etc, etc.⁣
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  Actually, write and document all the info you find. Put it into a doc, spreadsheet, whatever. The key is having all this info around your perfect ideal client accessible.⁣
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  Before I started focusing on digital marketing agencies, I was targeting broadly just B2B which is a massive area.⁣
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  When I niched down specifically to digital marketing agencies, it made things so much easier especially because I previously worked as a Marketing Manager at a digital agency so I already knew the industry very well, which allowed me to get solid clarity over who my ideal client is.⁣
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𝟐. 𝐎𝐧𝐞 𝐬𝐢𝐧𝐠𝐥𝐞 unique 𝐫𝐞𝐬𝐮𝐥𝐭𝐬 𝐛𝐚𝐬𝐞𝐝 𝐨𝐟𝐟𝐞𝐫⁣

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Have a single offer that promises a specific (ideally tangible) result or outcome for their pain/problem.⁣
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Your offer needs to solve a critical ‘burning issue’ pain for them.
Now the only way to know this is by actually doing the research into your market so you know what it is they really want, and really want to be fixed as soon as possible. ⁣
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One of the things I recommend you do is focus on developing an offer that is more 'need to have' rather than 'nice to have'. ⁣
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A need to have is really anything that will result in more sales, winning new business so things like lead generation, appointment setting, Ecom sales, etc. ⁣
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It will be much easier for you to sell this kind of offer because typically these kinds of offers solve that ‘burning issue’ needs I have already alluded to.
It will also be easier for you to generate interest in these offers when you come round to doing your prospecting too which is the next step.⁣
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𝟑. 𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭 𝐨𝐮𝐭𝐫𝐞𝐚𝐜𝐡⁣

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Before you start sending hundreds of outreach messages daily like a maniac, ask yourself, ‘Where can I best reach my ideal client?'⁣
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It’s going to vary for each niche. If you’re looking to target owners of IT firms, you’re probably not going to bother much with Facebook. But LinkedIn and email are likely going to be good channels. And the phone also likely would be too. ⁣
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The reality is that some channels will work more effectively for certain niches than others for whatever reason.⁣
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The key is first identifying WHERE they are and WHAT is the best channel to use. Think about where they’re most accessible and spending the most time and start there.⁣
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Next, is consistently reaching out to your ideal client using those designated channels with your outreach. ⁣
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You’re going to need to reach out every single day, test different messaging approaches, strategies, different pain points, even offers, in order to get a solid ‘proof of concept’ as to what works and will generate positive responses consistently. ⁣
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If you’ve never done outbound before, the key will just be getting those first few positive responses and booked sales meetings. ⁣
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Once you have established a proof of concept around your outreach then you’ll know what works, have more predictable numbers to work with, and can even scale and duplicate your efforts (if you want to).⁣
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I can’t say the above steps are some objective truth but it’s at least what worked for me. ⁣
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Much of this stuff is actually simple but it’s often the simple stuff and simple principles that are often overlooked for whatever reason.⁣
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Thanks for reading and hope you got some value out of this.⁣

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