Its important to remember it's bear season. I'm a little excited that Hive/Steem documentary, being lead by lordbutterfly and others might be interesting

Those that really matter though? I know a handful of other projects (ReadOn, Phaver, Lens, etc) that are doing better. Venom, zetachain are projects on Testnet but they have a more active community. Why? Because they are getting their marketing right. How is it taking Hive over 7 years to figure out what works?

But in general, Hive Whales banked on projects like Splinterlands, which has had an awesome run, and like everything else is struggling in the Bullseason.

Depending on a project like splinterland they can choose to leave. As much as people would hate to deny it there isn't much loyalty in this space. It is a game of incentives. If splinterlands get a cheaper or better to run their infrastructure elsewhere chances are they will. We need more active dapps.

They, most of the Hive Whales haven't pretended to care about the "Blogging" side since they decided almost everyone is a farmer, years ago

They are equally doing the same--farming. They get the chuck out of the reward pool. So they need to make up their mind on how to move forward with hive. Or come up with a decent plan to promote this chain, rather than let people print millions of hive daily.

I still feel fond of many people here, but I gave up on the idea that Hive's going to ever make anymore than a handful of people any meaningful amount of money

This is where I am currently. But I will like to be proven otherwise.