Only one or two people from the people I have onboarded are really active. People are not exactly looking for "rewards". They are looking for a place where they can be whatever they want to be and an icing on the top would be "rewards". One of people I onboarded would rather spend hours wasting time away on the usual social media than be in a space where everything is regimented but value can be built.
I think this boils down to how people value their time and social interactions. I would rather spend time creating content on Hive and earning pennies than use Instagram to earn likes. Not everyone can become a web2 influencer (these spaces are already saturated) but Hive guarantees some form of reward for your social activity.
I think in the nearest future more people we begin to value their social activity and demand on compensation for using platforms.
Hive's major issue right now is sign-ups. It is not easy to get people in and the learning curve is steep, and there isn't the instant gravitation of getting views and comments. Once this is sorted out and we implement proper marketing, I do think the blockchain has a chance. I know it is doable because I was here in 2018 and I can tell you for free that things were a lot better back then.