Most likely it'll be a form of Canadian Tire money(google it). Consumer spends cash, their personal account/wallet/card earns tokens based on a percentage spent. Those tokens can be held or used towards purchasing more goods within the store. Meanwhile they now have your I.D. and track all your purchases. That data is far more valuable than the discount coupons/tokens they'll be handing out.
That's my guess. They won't do it with paper because it's too expensive and can be counterfeited easily. Plus if the corporation can't keep it contained, anyone will use it for whatever they want, since it would be paper backed by goods and services. That black market did enjoy Canadian Tire money for awhile but denominations are in cents so you'd need a trunk load of paper to make sizeable purchases, which in itself looks sketchy, but that didn't stop some.
If their token could be used to purchase their goods, but that token was traded around freely like crypto with a fluctuating value, they'd lose control of their profit margin. Their cash registers would be the only place their token transactions can take place.
Corporations are not becoming crypto enthusiasts, they're simply using bits of new technology that work for them. They won't even mention the technology. It'll be marketed as something more commonplace. Consumers won't even know about the technology behind the scenes, and because of that, people won't become confused and therefore feel more inclined to use it. It's free money that can go towards your next purchase, so sign your name here, give us all your details, and we'll track everything you do from now on, each time you swipe that card, but you as the consumer don't really know about that part, plus it's free money.
When offering these tokens, they won't put it beside something like Bitcoin and say, "It's just like this" then start talking about wen moon.
Then they will fail just like the Kings of Leon did with their NFTs.
If a company looks at this as a way to extract from their consumers, then it will be rejected. The ones that approach this technology with the ability to expand their brand and build the community, will excel.
It is a different model and one that many corporations will have a difficult time adopting.
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It's a give and take. Canadian Tire is a retail empire, and they made their own version of this 'token' decades ago. Now corporations can do the same, but apply new technology. People will take it. It's a give and take system. Canadian Tire didn't extract personal info or track anything. They just handed out paper currency. Now you can do it with a card.
My guess isn't a cash grab. People already enjoy blindly handing over personal data. They'll be browsing the internet and rather than getting those random polls like we see on Youtube, they'll already have the data. This approach will be a boom for advertising. Do I personally agree with that, no.
Wouldn't worry about Walmart anyway. They've been one step behind for nearly two decades now. You mention Kings of Leon. These are old ideas, old business models, trying to grasp new concepts. They always fail in a sense but it's failure due to following 'trends' which is always the easiest way to stay behind. It'll still work out for them, and the consumer.
I'm an artist. I see new business models developing here. I see the NFT model is just people emulating something old; something they already know. And I'm a lunatic for pointing out how a vote is a form of tip. An idiot for explaining how the consumer can support arts and entertainment simply by moving value from their bank account to the Hive account (as example), technically not spending any money yet can still achieve their goal of supporting what they like. That can be applied to any product on the planet but anyone else doing it would have to first establish what we already have here and have had for years. Maybe 2025 people will finally grasp that concept, as it sits under their noses here waiting.
Corporate business is predicable. They have to adhere to laws so they'll take something that already works, apply that label to it, but borrow the new technology. A 'community' token means that money is only good within that community. You can even see this taking shape here. I can't support LEO with POB tokens. Luckily for us HIVE is still universal. You won't be able to buy Target merchandise with Walmart coin. And if you allowed for these tokens to be traded and artificially pumped, when they're being handed out for free, you'll be selling televisions for 2 dollars, fucking yourself, and going out of business. Spending cash to first buy a token in order to purchase something that can already be purchased with cash is red tape that will naturally be ignored. That's why it was ridiculous to think Tesla accepting Bitcoin would bring new money to Bitcoin. Skip that step and just buy your damn car...
Anyway. Thanks for bringing out this thought train.