Once you see it, you can't unsee it. The results can be observed simply by looking at the reactions. There are several layers and when combined lead to a form of hypnosis. Explaining is difficult. Most think they're immune and it could never happen to them. Every consumer of online news/information on the planet has been exposed to it. Spreads easily.

In everyday conversation it is far less likely to be intentional. Information intended to be for profit/views/consumption; far more likely to be intentional though when the thought is being spread by many, those folks passing it on would most likely be unaware since at that point, they've already been influenced, and most likely didn't know.

Yes, at times, I find communicating some ideas is far more strenuous than it needs to be, but that's what I get for being a freak and knowing it.