Good question.
I’m not a typical content creator and I spend most of energy in thinking and experimenting ideas to bring value to Hive.
At the moment, Hive is my side hustle only and working towards making a main hustle.
Answer is the time I spent varies and most important thing for me is keep going and focus on things are in my control.
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Io me it's important to allocate time and measure progress, as well as benchmark success in a smart way.