I think that some people who add something special to their blog with unique content or provide some personal details stand out from those who just go through the motions with semi-automated content each day. Sadly, once you lose someones interest, it is not easy to get your readers back.
Yes, a unique human touch definitely sells and it's exciting. I know some creators who I like their contents, but the contents are soul-less and it makes it boring to read to the end. Sometimes I don't bother.