I see Hive like a big maul. Dapps are the stores where users can go into and play (Splinterlands or Risingstar) or consume something (3Speak for videos). Then customers are also able to set up their own little stands to share their content and interact with others as long as they own at least a small share in the maul.
It's our little corner on the internet where we want to build, consume and own assets with transparent financials about who owns what.
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This is a good way to look at it and one of the perspectives I have given in the past on a post. It was on Steem, so it was a while ago - but it is to be found here too! :D