Big Changes Coming for Ads in Search!
TikTok is now letting brands target ads based on what you're searching for, while AI startup Perplexity is adding ads to its AI-powered answers later this month. And for the first time in over a decade, Google's share of the US search ad market is expected to dip below 50% next year. With AI transforming how we search, companies are trying to figure out how to make chatbot ads work, though some experts aren’t sure they’ll be as effective as the ads we’re used to.