⚡️ NEWS ⚡️

„Long-Form“ 👀 Video’s Unexpected Comeback

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You might think everyone’s got the attention span of a goldfish these days, but guess what? That’s not entirely true. New research from Emplifi shows that videos between 13 and 26 seconds performed great on Instagram and TikTok in 2023. Instagram Reels and TikTok videos continue to be major players in driving brand engagement. Interestingly, while Instagram still leads in median video views, TikTok is catching up fast. This means audiences on both platforms are more than happy to stick around for „longer“ eyes content.

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