Setting the APR at 20% and using this as a selling point or value proposition for adoption, and then just changing it without really having done any impactful marketing and trying to spread it far and wide
Hey this is the exact narrative I've been going with too. I feel affirmed XD
I feel like nobody actually knows what aspect of Hive they want to market:
Free speech? Decentralization? high APR? DPOS? democracy? Get Paid 2 Blog? Reddit? Web 3.0? Entrepreneurialism? Play-to-earn? All of the above? It's so scattered.
~ Me
Make a decision based on market research, use the 20% as a cherry on top of the cake, then push the boat out and make facebook ads n' shit like every other start up with something to sell
This is one of the main reasons why I think we should market dapps with specific branding, message and value proposition. You can market the decentralized part of hive through 3speak, the get sharea2earn (which I hate) through liketu, the blogging on steroids through peakd, the entrepreneurialism through HAF etc etc etc
We are so fixed on promoting hive and using hive as a whole as an anchor or attraction point, when in reality hive is so vast and diverse that it is not through hive that we will get adopted, it is through ten splinterlands that hive will explode, but that's just my 2cents.
Hehe yes, same thinking fren :D
I mean think about it, does Facebook markets itself as "The best python built app in the market"? Nah, so why should say, actifit, promote the dapp using aspects of the chain like decentralized or DPOS? My grandma doesn't care about witnesses, she cares about being able to count her steps. Hell, she doesn't even care about the AFIT or HIVE involved in the process.
Know your audience, develop your brand, determine the message, get to it. The more specific the message, the easier the sell.
People wonder why web3 is not getting adopted, but it's stupid easy to figure out why: Nobody cares about a web3, decentralized, blockchain powered, POW consensus, censorship proof, cooking recipe app. People just want to have the best interface in an easy to use app where they can bookmark their recipes and the app telling them when it's the high season for the veggie and fruit ingredients so they can make the best pie in town.
Who cares if each recipe is engraved forever in a libertarian, censorship proof, shady database where schizos write about how the government is going to take every freedom from us.
My opinion is Nobody should be tellimg people the 20% is permanent or use it as a selling point to get people here. HBD has its purpose but it’s a losing game to use it as the reason to be here. That wont end well because one day it won’t be 20%…