After reading it through, the one thing I hadn't realised is that it's purely crowdfunding for launching new tokens and pure crypto projects. That solves a lot of the questions I had around transparency, because it makes it far easier to enable.

Yes, you got the point. It's a decentralized launchpad, therefore it's going to be focused on crypto projects.

For what concerns non-crypto correlation to crypto, I think that it's something that has started.
For example in Italy there are several companies bringing blockchain into public institutions and companies. So, the gap is filling up, and like in the Dot Com bubble, the most deserving/well-managed/innovative projects will see the light of the market