data is the new oil has been over marketed though. I worked for a social enterprise that was focused on IT many years ago and we had so much data.
Getting people to pay for it is another thing though, you often find all the money in data at the start was for politicial parties (ID Voters, Marketing companies and ad revenue). Ad revenue remains the core to this data.
Government agencies tend to shy away from data. Because data can show failures and increase costs.
It was overmarketed due to the fact that people were running around providing unstructured data. With advancements, we see the ability for databases to handle this.
The companies that succeed in the future will be the ones with data access. There will be the haves and have nots.
I still see a lot of unstructured data which leads to people saying "Data can be misleading". Data can not be misleading, people are misleading and misusing Data.
We need accountability and transparency when it comes to data.