As you mentioned more users is the biggest one, but second to that is the adoption of Hive. I would imagine if Hive was traded on more exchanges and supported by a outside influencer, someone/people famous on Youtube or Twitter that joins Hive blockchain and has an account.
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The question is then, why influencer should join and stay on Hive? What can do Hive better for them or equally good as Youtube, Twitter or where ever they are already successful. I had seen some influencer coming to Steem before, back then, and they left after only a short time again.