You see that appears as soon as revenue allows to have a management layer. You're putting out a lot of content, you know that time is thin and information fast. I've been organizing real-life social events, go try to coordinate five people for a location and theme, you'll end up with 20 people involved. Pre- and post-production for the content, posting strategy, adding some revenue stream, preparing a tight schedule, creating a proper deal for everyone, handle all the petty problems arising. Hive Fest is a good example of such an Event in scale.

Pure online is a bit different, but if you want it to be worth the time and have a real network effect it needs to be done vigorously as well. That's the minimum required effort and I don't see the incentives scale properly with this effort.

The day somebody can make a living by just managing and editing collaborations between HIVER, that's the day you'll see it happening widespread. Because it's such a load of work, it's not a sidle hustle - especially with all those time zones involved.