Evolution of Google's Crypto Ad Policies
In June 2018, Google shook the crypto world with a ban on all ads due to consumer protection concerns.
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Evolution of Google's Crypto Ad Policies
In June 2018, Google shook the crypto world with a ban on all ads due to consumer protection concerns.
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In August 2021, Google revisited its policy later allowing regulated crypto exchanges and wallets to advertise to US consumers. A step toward embracing the industry while keeping a cautious eye on ICOs, DeFi, and trading advice etc.
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On June 2022, Google refines its policy, offering clear guidelines for crypto advertisers in specific countries - France, Germany, South Korea, Philippines, UAE, Hong Kong, and Thailand get a tailored approach.
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During Q3 2022, Google reports a decline in search ad spending within financial services and crypto subcategories. It blamed on a prolonged bear market and regulatory uncertainties.
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On October 2022, A major move by Google as it announced a partnership with Coinbase, allowing payments for cloud services with Bitcoin and Ether from 2023.
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In January 2024, crypto coin trusts are welcomed in US ads, but with a catch. They must adhere to local laws and go through Google's certification process.
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