Before deciding on brand, decide if it's operating system will be iOS or Android. If it's going to be iOS, then you just self-selected for Apple's iPhone and you're done. Then it's a matter of deciding which model.

If you want Android, then more effort is needed before making a buying decision.

For myself, most of my devices were from Samsung. Samsung offers a wide variety of phones for nearly every kind of phone user. Usually the controls are in the right place, and that helps a lot (I'm not a fan of the power button being on the back side). Due to the wide array of Samsung phones, it's easy to find used phones affordably priced.

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