RE: Bitcoin? Ethereum? Remember The Franchise Wars

You're 100% right. The Franchise Wars is a totally fictional event from a sci-fi movie taking place in the near-future.

Alternate examples for the post could have been these, but neither was as fun to write about:

In the smartphone wars featuring Android for Google and iOS for Apple, the winner was Windows Mobile Phone for Microsoft;
In the operating system wars featuring Windows for Microsoft and OS X for Apple, the winner is old-school Unix;
In the comic wars featuring Marvel and DC Comins, the winner is Valiant.

Just because a market is dominated by 2 behemoths doesn't mean either will be the ultimate winner should competition end with a declared winner.