Our strength is the crowd, our opportunity is the catastrophic situation of social media or the whole very derailed world;) Don't become mainstream by becoming like the mainstream.
I am glad you pinpointed exactly how we will approach this campaign.
HIVE is the solution to the catastrophic state of social media in the world and it will be advertised as such.
But consequently Hive should also choose its own way in advertising and not copy the mainstream approach. Advertising sucks ;)