Ive been focusing on some stuff behind the scenes that havent required fund expenditure. Id call the results mixed. Forming contacts with other projects and trying to deal with logistics for something I want to try with physical promotional items.
Some funds have been set aside for HiveFest and wer hoping to promote that as well externally.
The Brave ads are ongoing. We exceed their benchmark numbers by between 10%-20% depending on metric. Benchmark clickthrough rate for Brave ads is between 6-9%. The click to 10s visit rate is between 15-20%. So we are doing fairly well.
Impressions-How many times the ad was viewed.
Clicks-How many times it was clicked
Dismissals-How many times it was clicked away
10s visit rate-What percentage of clickers stayed more than 10 seconds on the ad page.
The stats suggest that the ad messages perform a bit better than the landing page so I will probably do some tweaks, try out something new if I decide to continue with the ads next month.
Im leaning in that direction.
Ill try and keep you guys updated as much as I can but some of the things Im trying to do cant be shared until its delivered or not.
Fingers crossed.
Awaiting for this "thing that cannot be shared for now".
How do you measure success/impact?
Did the number of new accounts increase since start of the campaign (if you reduce the effect from Splinterlands)? By which percent?
I don´t see actually any significant user growth but maybe I miss something.
The focus isnt on new accounts with this particular campaign. That was the goal of the last one and possibly one in the future.
Here im focusing on impulaive buyers which is why the landing page has the exchanges liated as the main focus on the page.
For the finished campaigns i could track via linktree and by looking at sign up stats. There were aprox 2000-3000 signups across all providers that came through the facebook ad funnel.
everything change so fast in this world! we just know something and in few days or minutes that value nothing! share us the upgrade as much as you can!, i am traying to know more about it, but this feel so hard to do! @lordbutterfly
Click rate is not bad, Do you track sign ups?
This is not a signup focused campaign. But i could check if need be.
thanks for the update!
Hope your fingers crossed and your mind will eventually get you there!
Awesome work spreading the word. Running a digital marketing agency, numbers and tweaking to maximize engagement and return on investment is key. Changing up images and copy regularly will show you what works best and will probably surprise you.
Perhaps consider advertising with https://www.presearch.org/ as it is affordable, filled with crypto enthusiasts who need to join us, and is the default search engine on the newest European phones.
Here to help if you need me.
If youre runing a marketing agency we could def use your help.
I personally have to cover about 4-5 different angles. Paid media, influencers, outreach, publications, partnerships and havkng more folks would help.
Ill def check it out. Any tips are very welcome.
congratulations good job
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Physical promotional items!?!? Like stickers!!???
Something like that. :)