LeoAds has been something in the works for over 2 years now. We've gone back to the drawing board several times on various aspects of the design. Then - about 1 year ago - Project Blank was forming into reality. On May 1st, 2023, we officially launched the Project Blank UI.
Once that was in place, it was time to get back to working on ad placements, optimizations and earnings. We had some issues with our previous ad partners who were severely underpaying us because they thought they could get away with it.
After months of politically battling them, we dropped them as an ad partner on INLEO. We moved to Google Adsense.
Google Adsense has its pro's and con's but for right now, it's a good default option. In the long-run, we've always intended to build our own in-app Ad Network.
The plan for that has been laid out several times in various AMAs and blog posts. It will look a lot like Facebook Ads Manager (for example). Companies will get an ad manager interface on inleo.io and be able to upload ads and submit them for approval.
Then a Poll is run on Threads and the community votes to approve or disprove the Ad proposal. If approved, then the ad runs immediately after the Poll closes with the specified budget, timeframe and ad placement locations.
That is the future of ad placement on INLEO. For now, we're working with Google Adsense to earn what we can as we continue to build toward 10,000 Monthly Active Users.
The First LeoAds Distribution
The first ever LeoAds distribution finally went out yesterday. Many of you have been following along as we worked on this. It hasn't been an easy task.
There are multiple layers of complexity here:
- Ad Revenue earned into the smart contract that buys LEO each week
- Contract to read LEO POWER holders' activity each month
- Contract to read analytics on all blog posts created from inleo.io to award a % of ad revenue to evergreen content that attracts a certain amount of views
- Distribution contract
We solved the first 3 before the end of 2023 but then the distribution contract was giving us quite a few headaches. We finally solved for that yesterday and as you guys saw; the first payouts went out.
The first payouts constituted just 1 month of Ad Revenue. Each month is not the same and you will see it fluctuate based on overall traffic to INLEO.
How It Works
As you can see, this part of the distribution is to LEO POWER holders. It's based on how much LEO you have staked in your account.
There are two ways to earn ad revenue from INLEO:
- Be an Active LEO POWER holder
- Create Evergreen Blog Posts From Inleo.io
Be an Active LEO POWER Holder
There is a minimum threshhold of activity. If you create a few threads, maybe 1 blog post and send out a couple of upvotes each month, then you will have no problem meeting that minimum threshhold.
Once you've met the minimum amount of activity, then you are eligible for LeoAds revenue. The contract checks your account to see how much LEO POWER you have. The minimum to receive a distribution is 500 LEO POWER. So you need to have at least 500 LP in order to be eligible (otherwise the payouts would be dust).
Provided you a) meet the minimum for activity and b) meet the minimum 500 LP staked, then you will receive a stake-weighted airdrop on the 1st of every month based on how much the total Ad Revenue pool is for that month and how much of the total LEO POWER you have staked. Stake more LEO POWER to earn more Ad Revenue.
Create Evergreen Blog Posts From Inleo.io
The second way to earn Ad Revenue is to create long-form blog posts from https://inleo.io and drive traffic to them.
The minimum threshhold for traffic is at least 200 views per month (currently - we can tweak this as needed).
Quick side note: X requires you to have 5 MILLION impressions per month in order to be eligible for ad revenue. We only require 200. Let that sink in, Elon ;)
FOR THE FIRST TIME EVER Hive blog posts can now earn rewards beyond the 7 day payout window. When you create a blog post from inleo.io, you earn the normal Hive Blog Rewards in the first 7 days from the upvote rewards pool of both HIVE and LEO rewards.
Then, your content becomes eligible for Evergreen Rewards. It needs to meet the minimum of 200 views per month but once it hits that, all the views count toward evergreen rewards.
Authors earn 80% of the ad revenue generated from views on their content every single month. The other 20% goes to the LEO POWER-based Ad Revenue pool to support the curators who support the creators.
So if your article gets 1,000 views in a month, then you will receive 80% of the ad revenue that those 1000 views generates. Right now that's roughly on the order of $1.4 to $3.5 (it fluctuates based on the ad revenue we get paid by google).
1,000 views is nothing. Keep in mind that a trending article on google could easily get 1,000,000+ views per month.
Now Hive has always struggled with outside attention. I believe a big reason for this is that there are no incentives in place to encourage authors on Hive to actually go after outside attention.
That's why most of the top rewarded blog posts on Hive are inward facing. You write about Hive or you write about LEO because you know that people on Hive/Leo will upvote you more when you talk about those things.
But those don't do well to the outside world.
For the first time ever, you're now incentivized to write about other things in the world and then go out and promote your writing to generate traffic on your articles.
When you generate traffic, you earn more ad revenue.
In Perpetuity
This is a hard thing for people to wrap their heads around. Your Hive Blog posts - provided they're posted from https://inleo.io - now earn rewards FOREVER.
So if you posted something 2 years ago and it gets 1,000 views every single month for the next 20 years, you will earn 80% of the ad revenue on those 1,000 views every single month for the next 20 years automatically sent to your Hive account.
Think about that.
If you write 2 super high quality blog posts each day (60 per month) for 1 year, then you will have written 720 blog posts in a year.
If any material % of those blog posts are SEO-focused and can drive in long-term traffic, you will be getting paid every single month from those posts... forever.
Hive Authors have been limited to the 7 day payout window. Limited to what the Rewards Pool can pay them.
That is no longer the case. Anyone can earn evergreen rewards now.
How to Earn Evergreen Rewards
To keep this simple:
- Blog post must be published from https://inleo.io (our contract can only recognize canonical links which means links that originate from our UI)
- Blogs post must get at least 200 views in order to get above the dust threshhold
That's it. From there, you'll simply see @leoads sending you money every single month based on the views generated from your blog post.
Tips
I'll leave it up to some community members who are really good at creating SEO content / outward facing content that generates views. There are tons of them out there who create great blog posts, share them on X and generate traffic.
You need to start thinking a little differently if you want to earn evergreen ad revenue checks. It requires a different kind of content creation than what we are accustomed to on Hive in the past.
Our analytics partner servers us page view data, so check this frequently and it will help you analyze your blog posts. You can use the permalink of your blog post to actually check the analytics in real-time.
This will help you tweak what works and what doesn't and drive more page views over time.
https://simpleanalytics.com/inleo.io
Questions?
LeoAds is quite complex even if it may not seem so on the surface. Like I said, you've got multiple layers of complexity happening here.
If you have any questions, comment them below and the LeoTeam will answer!
Posted Using InLeo Alpha
This is the biggest game-changer on Hive, to break the 7 days barrier! Inleo will also benefit with outside traffic coming to the portal. Win-win and cha-ching-ching!
Loving that this is finally out and we get to see the results of it first hand thank you!
My concern now would be too much time and investment is being put into the internal ad system. What I mean by that is investing massive resources into a internal system like Facebook but with voting which has to be a monumental task.
I would instead encourage you to start smaller and test things. Things such as
Promoting my own profile on the left hand menu
Being able to buy a hash tag for a few hours that shows on the side within trending so
-- Normal tag
-- Paid tag
-- Normal tag
-- Normal tag
In post thread. So I can promote my article or something directly within threads for people to see. Impression based paid system would most likely work best. But with this you're going to have to provide some stats to the buyer.
Breaking it down and doing it in parts is going to see if it's worth expanding on and how much demand there is for it before you sick thousands or hundreds of thousands into building it all out only to be disappointed at the end.
In any case like I said before SUPER happy to finally see some action around here on this front.
I like all these ideas. The ability to promote an article by burning $LEO is something we really need to have IMHO.
Whole lot of Leo Power going to my account over the next few weeks or months! Finally a reason to move away from other platforms.
I hope this is a move that draws the outside attention it deserves
I have been very mindful of the part that we are preparing for something very new. I feel like they are working hard to bring something really impactful. I like the way you are working and what you have achieved so far.
I definitely have to work on increasing my stake tokens so I don't miss out on anything.
I've been beating a dead horse on this for months now on our podcast, but here it is again....Once people 'get it' they will get it.
This changes everything for content creation chain forever. It really is, true web 3 in every sense of the term!
This is a great achievement. I thank the Leo team for all the effort you have put in to achieve this.
Yesterday I received 5.6 Leo. Thank You.
I will put more effort to increase that.
My question is; is our activities on thread not one of the requirements to earn from LEOADS
👍🏻 Great initiative, posted an article about it too, just a few hours ago:
https://ecency.com/hive-167922/@borsengelaber/inleo-now-distributing-leo-token-to-their-stakeholders-
Thank you for the clarity and transparency.
This is great news, I have to increase my Leo Power to at least 500 to be on this list.
!PIZZA
This is great news. Nice to see the rewards going out. Congratulations to everyone who received the rewards. I have a few questions regarding this.
That's impossible. Your articles must have above 200 views, most of them. Are you above 500 staked LEO? I'm not sure if 500 tokens are needed for second part of the Rewards you are talking about ...
I have my staked Leo on @bala-leo account. I have not received any rewards in that account either.
yes but you have just above 100 leo, I think 500+ is required
On bala-leo I have close to 15k Leo.
it's strange you haven't received anything for bala-leo account
Yeah it is strange.
I have more than 500 Leo power, but most of it is delegated...would my payout go to the delegatee, would I not get a payout, or something else?
So, I don't really do "leo" content. I don't do financial stuff, I don't meta-talk about tokens or hive, or crypto in general... but I did experiment with adding a blog as part of a youtube tutorial on a gaming series I did and those seem to consistently get 50+ views per month. Is any kind of community/content fine as long as it's through the inleo page? Because while I love PeakD I'd be prompted to give this a much bigger look if that was the case.
The one-time value of posts has always bugged me given that the same stuff I post here could be on a wordpress blog slowly making a few pennies.
LEO accepts all content now.
Thank you!
There's lots of cool stuff happening over here. Let me know if you need some guidance. I took a hiatus from the hive-verse for about 10 months, but have been paying lots of attention to LEO since I came back.
Will do, thanks for the offer!
$PIZZA slices delivered:
@zonadigital21(2/5) tipped @leofinance
By any chance can we see all the articles getting the monthly hit and how much, might be integrated in HiveStats?
Does LEO power count? And for whom?
This is a great achievement from inloe. Let's see how user's can leverage this opportunity and make our voice heard on many stages which attracts lifetime income
It's really cool to see this project come to fruition! It was also really cool to unexpectedly see my $LEO stake suddenly be a little higher, this morning. I hope this works well for the INLEO community, and also that it will encourage a wide range of content to be published here, not just the financially related stuff.
Question though: If you're publishing something that's clearly not related to financials, and thus not suitable to put in the LeoFInance community... do you still need to use the #leofinance tag in order to earn rewards in LEO? Or have tagging standards changed?
Hell yeah, it's alive!!!!!!
Awesome! Now you need to work on a search feature so people can find posts older than a few days!! Haha
Earned 32.741 in $LEO as my first payout. Now I have two questions.
"You can use the permalink of your blog post to actually check the analytics in real-time."
How does int work? Example pls.
Does Voter have to vote on inleo, or doesn metter where they vote?
Best would be, if it doesn't matter on which Frontend the post is made, because Views are counted on inLeo!
is this the same as:
or are these two different things?
Nice to see this!
It's exciting to see all these exicting developments, the funtamentals that will drive traffic to HIve. I like that community gets to vote on ads and only approved ads will be on inLeo. But can if post long format content related to anything on inleo?
I mean inleo you can post only on finance, in the long format. Threads you can post anything, but even on long format I can post on anything? really!!!
I LOVE this. Evergreen content here we come.
OLD posts, which were written to be evergreen but were written before inleo started. Should they be updated and republished?
I'm talking about old posts that explain projects like SPI in depth or give "how to's".
Very interesting, I share with the community tips to create content focused on search intention to position it in search engines https://inleo.io/@jorgeseo/the-power-of-evergreen-content-building-the-strength-of-your-online-positioning
Great stuff! we shared this post on the HiveToday X feed!
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STOPThis is such a great idea and you're spot on in saying it overcomes a significant drawback with the 7 day cut off for earning from your posts. Congratulations to all the team for getting this up and running.
I think I have to try this.
Thank you
The minimum threshhold for traffic is at least 200 views per month (currently - we can tweak this as needed).
The 200 views per month is for all my content or each post indivudualy must reach 200 views???