This week is my turn to select the posts in the curated section for Leofinance, and I am trying something different.
External Content.
This week, I am attempting to select 100% external content for the curated section. Posts about Hive, Leo, Cub, Polycub, HBD etc are great. And these posts usually do pretty well as they are talking about something that we all here have in common. They are common ground and about topics that interest most of us. But how much external traffic do they generate?
Now, I am not saying for a second that these topics are not good ones to post about. We definitely need content that is interesting and engaging for the community. But we also need outward looking content, that puts the community into a position to have fresh eyes on it. So, to do my little bit during my week as lead curator, I have decided that all the posts voted into the curated spots will be about topics other than Hive. The internal posts will likely still do well, and be ranking in the trending section, so I'm sure everyone will still find them.
Also, announcement posts from @khaleelkazi or @leofinance will still appear, as Khal can put them in the key positions when he posts them.
So, how are we travelling?
This chart from Simple Analytics shows overall traffic and page views since the start of 2022. Aside from a big spike a couple of weeks ago, it is relatively flat overall. The cause of that spike is unclear, its not from Google, or Twitter, or other noted external sources, but it also wasn't internal traffic. I'm thinking it could have been Khal's Tik Tok work, or possibly some kind of bot indexing the site, I'm not sure.
If we focus in on the biggest source of traffic (excluding internal traffic) Google, over the last month we see this:
These are the individual posts that brought Google traffic in to Leo:
From this list, we can see that 3 of the top 20 posts are about Hive related topics. One about Risingstar, one about Splinterlands, and one about converting Hive to Swap.Hive.
In good news:
In his recent post, @hitmeasap took a look at boosting Google traffic. I'd highly recommend that post if you have not already seen it. In it, he shared another site called Ubersuggest which I took a look at.
We can see that Leofinance.io has "GOOD" Domain Authority, "GOOD" Organic Keywords, and "AMAZING" rating for Backlinks. This gives us a great base to build on, and the website is poised to build more traffic from search over time, IF we keep building our base of SEO friendly, external facing content.
With the Ad revenue model coming SOONTM, we are in a good place to build our traffic, and returns for Leo Power holders.
In conclusion.
@leoalpha, run by @jk6276 will be exclusively curating external content this week.
We have a great base to build the site's traffic.
If you want to get into the "Curated" feed, over the next few days, post about something other than Hive related topics.
Check out this post for more hints and tips.
Thanks for reading,
JK.
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I have a handful of posts I want to publish. All of them "informational" so to speak, inward-facing content, but I want to go with outward-facing content for a while now..
Not sure where to start though, as I have a couple of ideas lying around but have literally no interest in creating content about those topics at the moment.. lol
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You can turn all your inward facing content into outward facing content by writing for the outside people instead of the inside people.
For example, a post about HBD can turn into a post about long term interest rates, and long term investment strategies, and how to turn outside assets into HBD. All still informational, but all geared into making outside people want to invest their money here and therefore making them HBD hodlers as well.
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Yeah, that's what I did with "Best Way To Earn Interest On Crypto". The intention was purely to generate external traffic, going for a rather easy keyword to rank while having somewhat "decent" search volume.
It's actually a superb idea to "convert" inward-facing to outward-facing content just like that. It's a really good starting point for anyone interested in optimization.
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That's where I am aiming to take my writing this time around.
And I am writing for:
Millennial women
Beginning crypto investors
Long term retirement building with low capital
Writing for crypto (and mommy blogging for crypto, book reviews for crypto etc)
I'm excited that we are all looking to go outside in.
Building a business beyond the blockchain has been something I harped about for years. It worked for me, and now I want to take it further.
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Making the strategy to an even higher level would be taking a comment (usually a long one) and turning it into a post rewritten for the searching public. I do this occasionally, although I'm making a conscious effort to do this more often.
We may also have older posts which could benefit from a makeover. No matter the audience for the older posts, they could be rewritten for the searching public.
If we have trouble finding content we can use for generating external traffic via search engines, at least these 2 options can provide us a bridge to accomplish the overall task of bringing more traffic to LeoFinance and to Hive.
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So you are talking about de-constructing and re-constructing articles.
Its a time consuming thing to do but can be very rewarding, especially when you are able to take the nuggets of info in the comment section and weaving them into the post.
I've done this before lots of times when I am ghost writing on topics that I don't quite understand.
I take the questions in the comments and I answer them in the next articles.
I am thinking that I have enough of my own old posts to do that for a bit.
I have a whole plan i'm looking forward to implementing and it includes my own site, setting up my mailing list (finally) and even using some listnerds action to get some traction to it.
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Essentially. Taking older content and updating it to reflect newer knowledge learned since the original or previous version of a post. Maybe including an image you like better than what you used earlier. More than copying and pasting, though (that's just lazy). It's not a total rewrite, but it's enough to qualify as new content.
In recent posts where I took a comment and expanded it for a wider audience, I tied it to an comment I was trying to make to someone. Should I go back to these posts, I could rewrite them in a way so that they read as pure posts. By that time, there is distance between me and the time I made the original comments. This I haven't done, but the raw material is there for when the time comes.
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I've been struggling to come up with fresh content lately, so this mission to find all the external content and feature it has been helping me keep my mind of my writers block.
The Informational stuff helps the community, the outwards stuff will help grow the community - both are important.
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I can totally understand that. Shifting focus for a while often helps. I currently have a list of a dozen keywords or so that I've been saving for whenever I'll make optimized posts, but the keywords are somewhat related and I've already talked about those things in various ways previously, so I'm not sure what I should do.. lol
Might spend a couple of hours doing more keyword research to figure out some decent content topics.
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The focus on external content is a great thing! We need more evergreen, outward facing content to bring in more traffic to boost those ads.
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Any of us can produce evergreen content that people outside Hive can find. Topics can range any of these:
We need to show Hive in action and how it can solve a number of problems simply beyond "being feeless and permissionless" and "listed at more exchanges" and "host to the Number 1 game in all of blockchain (Splinterlands)."
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Wow! Feels good to read this. I've always thought the community only appreciates Hive-and-LEO-based posts but I've been proved wrong with this.
For someone like me, it's always been a challenge talking about Hive in every article. I believe non-Hive posts have the capacity to draw traction to the platform.
Which is why I choose to create them and also share on other web2 platforms.
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i look forward to seeing waht you write about next.
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I hope you find it useful when I share
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There's room for old-school topics such as personal finance, budgeting, using money after a currency is destroyed, teaching 3-year-old children the proper principles of economics and money, etc. After all, finance is about far more than just cryptocurrency or even Web3. Imagine the niches we can find for ourselves if we approach finance from this perspective!
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Yeah, there is definitely more to finance than crypto and web3.
Great posting ideas. I'll also try to explore these areas
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Smart.
It's the most valuable type of content after all!
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We'll see how it goes. Interesting to see if it affects engagement this week, may be some posts about niche topics that won't interest everyone.
Worth an experiment anyway.
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This is good, sometimes I feel that finance extends beyond the conventional topics on-chain. So is it just going to be curating external finance contents or SEO friendly contents alone?
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All external basically. If you look at the Curator picks feed, the last 15 or so posts are what I've selected so far, to give you an idea.
SEO friendly is nice, but anything external as I'm also tweeting out most of the posts, and a retweet from a project account drives a lot of traffic. For example, this tweet of a post by @bluerobo about Koinos was retweeted by the project, and brought 50+ visits to Leofinance from Twitter. Those are the kind of results I'm aiming for.
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Thanks for sharing :)
Koinos content regularly does well at bringing traffic. I'll have to get your twitter handle if you have one so I can tag you when sharing your posts.
Give me a follow so I can find you:
https://twitter.com/LeoAlpha2021
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No associated Twitter account ;)
Love the focus on external traffic. The past few weeks have been amazing. It's extremely encouraging to see how much focus there are on both engagement and organic traffic nowadays.
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Not a bad idea.
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Thanks, worth a try for a week anyway.
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Brilliant way to encourage more to write about other things and help in driving traffic to the community.
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It is definitely a good idea and a right decision in making something different thanks for sharing
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This seems to be very good and a way to motivate user's go write more content that comes with adequate information too in the community
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It will definitely make me do more of good content
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Hi ,Do you know how I can check my individual stats. It used to be in my cache ,look like it cleared while deleting history on re install
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https://simpleanalytics.com/leofinance.io?period=month&search=paths%3Ar1s2g3
The "Pages" tab on Simple Analytics has a search option, you can put your user name there and it shows your stats.
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Do you have to sign up for this service?
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Haha. Looking at the curator's picks I somehow guessed it was you JK. 🐦
Anyone coming from outside won't care about internal content. In fact they might go away seeing articles they don't know anything about.
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Haha, could you tell it is my turn?
It's been a very deliberate choice this week, we shall see if it makes any difference.
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Yes, it was that obvious. 😂😂
I didn't know you guys had weekly turns. Just felt like it was you curating the posts.
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FINALLY.
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Lets see how it goes, hey.
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I haven't really been looking at the curated section but I might have to check it if it's offering something different. I'll probably check on the weekend.
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Great, this is a welcome change.
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The rewards earned on this comment will go directly to the person sharing the post on Twitter as long as they are registered with @poshtoken. Sign up at https://hiveposh.com.
Wow! Feels good to read this. I've always thought the community only appreciates Hive-and-LEO-based posts but I've been proved wrong with this.
For someone like me, it's always been a challenge talking about Hive in every article. I believe non-Hive posts have the capacity to draw traction to the platform.
This is why I choose to create them and also share them on other web2 platforms.
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There you go.
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Congratulations @leoalpha! You have completed the following achievement on the Hive blockchain and have been rewarded with new badge(s):
Your next target is to reach 4500 upvotes.
You can view your badges on your board and compare yourself to others in the Ranking
If you no longer want to receive notifications, reply to this comment with the word
STOPCheck out the last post from @hivebuzz:
Support the HiveBuzz project. Vote for our proposal!
That's good. It will motivate more people to be participating in the community.
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I feel like all those "inward facing topics" could easily be "outward facing topics" depending on the verbiage we use.
For example, I have been writing about using HBD to grow into millionaire status over 30 years.
It seems like I am merely writing about the HBD, but I am writing to millennial's who have limited funds, and can still invest.
I think it is great to look toward outward facing content but I also think its great to remember that what we have is great for the outside, its just a matter of using words that they know and understand (and are searching for) so that they can know that its for them.
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The post can just as easily apply to parents who want to set aside money for a newborn's college education (or gap year world tour, or post-high school garage band). The time to set aside that money was yesterday. Then again, the numbers will need to be different to account for 18 years as opposed to 30.
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When the HBD first started paying 10% interest rate, I wrote an article about using it to save up for my childrens college books.
https://leofinance.io/@metzli/my-hbd-has-a-name-now
I think this is an example of how we can easily turn our previously written articles into "outward facing articles."
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Exactly!
It's also an example of a personal finance post which doesn't make people's eyes glaze over like what it was for students taking a class where the topic was just waaaaay over their heads.
We have the content, we just need to package it as needed depending on our goals.
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I think this is a nice initiative to incentivize more outward-facing content
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Cool. That's healthy for SEO of leofinance. I have to also scale out to create contents about other blockchains and crypto projects other than Hive.
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You reminded me that I haven't followed the traffic of my YouTube channels for a year). Will need to check. Nice to see Hive attendance growing. It is a pity that so far there is very little time for vigorous activity on Twitter, there are not a few subscribers, but there is no time for them to remind themselves of themselves with a like and the like)
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Your 100% right to do this. I mentioned it in a post previously but what people see on the homepage is what forms their main opinion about the site.
If this is going to be built into a web3 hub of information then people need to see interesting and varied content about crypto and tech. Not 20 posts about polycub or hive.
There is obviously a massive place for this content as well on leo but the top posts should present an image to new users stopping by that says we are a serious crypto community. one that they should join to learn new and interesting information.
It will also incentivize more people to create this type on content if they see that it gets rewarded. People chase rewards by nature and if splinterlands posts get the most rewards they will all write about that. If cub posts are being rewarded we will see waves of cub posts.
But if our top rewarded and engaged posts are all good quality content that is optimized and outward facing then people will focus on writing those instead. Part of web3 and proof of stake is using it to reward the behaviors that we want to see in our community. I bet if onealpha posted to say he is only voting for outward content that we would see a whole lot more of it.
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this is very good and I think they are the best content so far for the development of the community and to create awareness to the outsiders
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I think we need more external content too. I think all the Hive and Leo content is very important and has its place but to branch out we need to draw more users in. I think the finance portion could be huge. Stocktwits is trash now and I think migrating users from sites like that would be awesome.
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Focusing on external topics will be great because it will result in a bigger variety of topics. 👍
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This is a good idea and I believe it going to add more quality to the community nice one
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This is a good idea. Leo and post around it are doing well so far. We now need to make it explode and this is a good start
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Good Imitative. As my week kicks off I will be seeking a better mix as well.
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Thanks for the challange to the community to produce more outward looking content
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