Advertising Hive or Threads hasn’t been an easy task amidst the enormous benefits of jumping into it instead of Twitter & others. Yet, it seems like people are paying blind eyes to our adverts
Why is this so?
1/🧵
Advertising Hive or Threads hasn’t been an easy task amidst the enormous benefits of jumping into it instead of Twitter & others. Yet, it seems like people are paying blind eyes to our adverts
Why is this so?
1/🧵
There are so many reasons why this is the case, however, I strongly believe that one of them is problem of Terminology in relation to our audience.
Let me put it in this way:
When we go out to advertise, we fill our bags with loads of sweet words about Threads by Leofinance.
We advertise it as a perfect Microblogging platform, a Web 3 social media that is better than Web 2 media like Twitter & Reddit.
3/
We say it is Censorship resistant, built on a blockchain world that is fast, scalable, decentralized and so much more. Oh yes, we give it the best names, although we aren’t lying because that is what it truly is.
But.
4/
Do we realize that the average social media user doesn't know the terms: web2, web3, censorship resistance, decentralization, scalable etc.
In fact, many of us on Hive just got to learn about these words after we joined Hive.
5/
So which means if we base our advertisements on these high terms we are limiting our audience to only those who understand our terms, thereby defeating the aim of advertisements for mass adoption.
Understood, right?
6/
Do well to read more and understand better in this video and article I wrote about this.
Advertising Threads as an alternative to Twitter: Observations and Suggestions
https://leofinance.io/posts/ksam/dlsdmlky
#gosh
7/
I invited a lot of friends on Hive but no one join 🤣
😅😅😅 sometimes many need extra push, especially when they see the benefits
the state of the saturated economy of visual and mind space. If someone isn’t in the right frame of mind to accept it they won’t.
You are correct. Although, many would love to see how beneficial it is for them before they accept