Yes exactly
Paywalled content on-chain but encrypted. Can only be decrypted by people who subscribe to your premium feed of content
You can write free content (as you do already on #hive)
Additional content you write can be paid only
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This capability looks like a game-changer for bloggers, especially those who produce newsletters. It's also a practical use case for NFTs which has nothing to do with gaming or play-to-earn. I look forward to seeing how this works out.