You only earn when someone upvotes your thread, replay, or comment. It 100% depends on upvotes. No upvote, no earnings. Go to peakd.com, check notifications, scroll down and you can tell how much their HIVE upvote is worth.
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Interesting, ok appreciate the detailed answer. I like the idea of engagement being rewarded but it seems that may also be exploited quite easily with bots like twitter. Good to know, thanks!