You can try NFTShowRoom or AtomicHub on WAX block chain. I personally think it's easier to sell if your doing it as a business on WAX. It's where the big guys are playing around with their packs, game NFTs and many other independent artists are flocking to. He will have to depend on himself to promote the work and have other people buy though.
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I approached NFTShowroom and they redirected me to a new site which the team has launched purely for photography . It is lensy.io .
I checked out WAX recently but didn't really give much thought to it , I liked the idea of staying on Hive itself since I know this in and out .
As far as promoting by himself is concerned , he won't do it . He told me " I will give it to you , you sell it and give me the money "
Sad life.
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